Overview: Gain insight into current digital marketing trends from Chief Digital Officer for Digital Opps, Michael David Winn at this month’s Lunch and Learn at UF/IFAS Extension Office, 84 Cedar Ave. Michael will be sharing some of his top strategies for adapting and growing your digital and social media marketing successes through different means, like bypassing platform algorithms to garner more attention from your target audience.
About the presenter:
Michael’s BIO: Michael Winn is the executive vice president at RB Oppenheim Associates and chief digital officer for RBOA’s digital marketing division, Digital Opps. He is responsible for analyzing and maximizing all digital media public relations campaigns, corporate marketing objectives and Web-based organizational branding initiatives for clients. His responsibility is to ensure that all current technologies, digital web design methodologies and search engine optimization strategies are leveraged to provide the highest level of success for our clients. He has created and manages more than 80 websites, microsites and mobile apps for an array of clients.
Prior to joining RB Oppenheim Associates, Michael was Owner and Senior Web Strategist at Catalyst Consultant Group, a Tallahassee-based digital media consulting firm that worked with clients such as The Proctor Automotive Group, Florida Commerce Credit Union, Lawton Chiles Foundation, American Advertising Federation Tallahassee, Lively Technical Center and the Florida Redevelopment Association. His consulting services included regional and statewide Web-based marketing promotions, integrated database social media campaigns and search engine optimization strategies.
Michael’s senior-level management consulting experience with commercial brands such as Acura, Honda, General Motors and non-profit organizations like the United Way and the American Cancer Society serve as the foundation of his knowledge and expertise in maximizing complex digital campaigns.
Michael is an active member of the American Advertising Federation and has served on the board of directors and as President of the Tallahassee chapter.
Michael attended The University of Houston pursuant of a Bachelor’s degree in Business Development and has more than 25 years of experience in staff management, public relations, business development and integrated digital marketing. He is certified in Google AdWords.
Please RSVP to chamber office 850.926.1848
The event and lunch is sponsored by